studio

elesur is a studio for companies whose product is better than their website. the design and the build are done by the same hands, which is unusual, and it is why nothing gets lost in the handover between them.

the name is two words, and the mark lights the first letter of each and leaves the rest in the dark. that is the studio's whole method, and it runs on any name, including yours.

what that means in practice

  • one project at a time, so the thing you are told about the schedule is true.
  • the people in the first conversation are the people writing the css.
  • everything is handed over in a form anyone can maintain: static files, a repository, no platform to keep paying for.
  • you own all of it on the day it ships, and nothing on your site depends on us still being here.

where

the three engagements so far were in the united states, in europe and in australia, so the working day already stretches. write from any of them and the reply comes inside two working days.

we light names

the mark lights the first letter of each word in the name. ele and sur, so e and s. it is a rule rather than a logo, which means it runs on any name, and it can run on yours.

  1. m, p lit
  2. n, s, i lit
  3. s, a lit
  4. nothing lit

the last one we would not light. the initials spell something that is not going on a wall. the offending string is not printed on this page and never renders lit. we would light the whole first word instead, like this:

the failure case is not an error message. it is a second drawing.

this bench runs on your name with javascript. the four drawings above were run at build time by the same code. no network call: type it with the wifi off.

this is not the drawn mark. the elesur wordmark is drawn by hand, letter by letter. this sets your name in general sans and applies the rule, so you can see what the rule does.

the rule was tested before it shipped, not after

applied mechanically to ordinary company names, this rule spells things that cannot go on a wall. six separate hits came out of a small set of plausible company names, before any of this shipped. so nothing lights without passing a screen, and when a name does not pass, the studio draws it a different way rather than showing an error.

that is the whole argument for the method, incidentally. a rule you have not tried to break is a rule you do not know.